“Artificial Intelligence Driven Consumer Experience Transformation: Conversational Systems, Hyper-Personalization, and Ethical Governance in Digital Commerce”. EuroLexis Research Index of International Multidisciplinary Journal for Research & Development, vol. 13, no. 2, Feb. 2026, pp. 248-54, https://researchcitations.org/index.php/elriijmrd/article/view/87.