Artificial Intelligence Driven Consumer Experience Transformation: Conversational Systems, Hyper-Personalization, and Ethical Governance in Digital Commerce. EuroLexis Research Index of International Multidisciplinary Journal for Research & Development, [S. l.], v. 13, n. 01, p. 1075–1081, 2026. Disponível em: https://researchcitations.org/index.php/elriijmrd/article/view/90. Acesso em: 21 feb. 2026.